“I think that the more conversations, and the more openness with people we have, the greater the willingness to talk about difficult topics that are much needed.” Participant, Poland

#WorldsTogether is HEINEKEN's social impact campaign, developed in collaboration with The Social Gastronomy Movement. What started with the question of how we can live our purpose of "sparking the joy of true togetherness" through our social impact world soon became a g-local campaign across borders and communities. In a world becoming increasingly disconnected, polarised, and lacking in trust, we want to bring together people who would otherwise not likely meet or speak over a beer and a meal together. #WorldsTogether aims to break down barriers and foster mutual understanding, one conversation at a time. This campaign, initiated during a Heineken Amsterdam Head Office (HO) launch event in June 2023, has effectively nurtured authentic togetherness.

During the pilot phase, 8 Operating Companies (OpCos) and HO hosted 12 events, bringing together 1144 people from different walks of life.

SGM guided Heineken through a creative process leading to Worlds Together as we know it, accompanied and supported the teams for all country activations, and took the lead on impact definition and reporting.

SGM led a collaborative co-creation journey, ultimately leading to the Worlds Together campaign. Following this process, SGM provided continuous guidance and support to the diverse teams involved in country activations. Beyond merely facilitating, SGM, together with strategic partner PlayVerto, assumed a leadership role in defining the impact metrics and ensuring comprehensive reporting, showcasing a dedication to not only the creative evolution but also the tangible outcomes of the project. 

This collaborative partnership between SGM and Heineken has not only shaped Worlds Together but has also set a standard for impactful and co-creative partnerships between the social impact and corporate world.