The Universal Plate: Taste of Change
You're invited to participate in the Social Gastronomy Movement's Universal Plate campaign from September 1 - October 16 (World Food Day.) This campaign is a collaborative 6-week in-field action to share meals with those in need as a global demonstration of advocacy and celebration of efforts towards SDG-2: Zero Hunger. With over 800 million people without access to adequate food, the time is now for us to ensure that our neighbors and the communities we love have access to nutritious meals.
Join the World in Action
Throughout this campaign, chefs, youth, universities, non-profits, community leaders, partners, food banks, and local governments unite to celebrate and co-create around cultural tradition, zero waste, and food solidarity in-action.
The first year of this campaign, 2020 mobilized 90,000 meals to be shared in 24 hours, Last year in just 72 hours, we shared almost 900,000. Imagine what we can do with six weeks of collective action.
#UniversalPlate Campaign 2022
Kicking off on the 1st of September, Hunger Action Month, until October 16, World Food Day
About the Universal Plate
Born from the Social Gastronomy Movement as a solidarity campaign in October 2020 as food insecurity began to rise worldwide, the #UniversalPlate unites chefs, academics, farmers, corporations, municipalities, and individuals to cook and share meals with those in need in their local communities.
After seeing a ten-fold increase in impact between 2020 and 2021, the campaign will last throughout Hunger Action Month (September) and until World Food Day (October 16). We are ready to cook up change as a global community in over six weeks of collaboration and shared action!
How to participate
Step One: The Recipe
Instructions for cooking the Universal Plate
First of all, commit to cooking a recipe that meets the following:
Recipe with 100% local products, from small farming and fishing.
Nutritionally good, balanced.
Recipe that promotes the local gastronomic cultural tradition.
Dishes that will be delivered to the beneficiary communities free of charge.
Step Two: Participating in the Social Media Campaign
The stories we share, as a movement, inspire others and provide a launchpad to engage a wide range of individuals in action, food solidarity, and systems change. Raising awareness and shifting to a collective narrative demonstrates to the world that we stand together in efforts toward SDG2: Zero Hunger, equity, and dignity in food systems. Additional campaign toolkits and assets can be found on our Public Trello Board.
Take pictures and videos of your organization's action during the day
Post on relevant social media channels and use the following caption (fill in the blanks), this is just to help you, if you prefer to use your own language, you can do so as well.
Tag Us!@social_gastronomy
Hashtags to use: #UniversalPlate #HealthyDietsHealthyPlanet #SocialGastronomy #HungerActionMonth #SDG2 #ZeroHunger
+ Caption Template
The Universal Plate is Food Solidarity in action. Today name of org is joining other organizations to share millions of meals to combat the global crisis of food. (If you want to include how many meals your organization is cooking, please do so.) The right to food is under increasing threat due to lingering impacts of the pandemic, rising food costs, conflict, and climate emergency. Throughout Hunger Action Month until World Food Day, the SGM Community is coming together to show the world the power of sharing a meal. This campaign shows that even though there is much work to be done, we are not in alone in our mission to create a healthier and more sustainable future. Join the campaign.
Step Three: Inviting your Network
Whether you are a youth activist, food service professional, community leader, educator, or anyone who can cook and share a meal, we’re calling on you to join the efforts and call on others to take action!
From donating food that would otherwise be wasted, building tables to bridge communities, stocking a community fridge, or cooking with a local non-profit, there are many ways to participate.
Every plate counts!
Step Four: Email Us
At the end of the day please share your recipe, and any pictures or videos from your action with communications@socialgastronomy.org